Founder & CEO of Smarketa-Tigran Mirzoyan
With more than 12 years of experience in SEO, PPC, and digital marketing. He works with businesses across the UK, US, Europe, and the Middle East, helping them improve search visibility, generate qualified leads, and grow revenue through data-driven digital strategies.
Tigran combines hands-on technical expertise with a strong focus on commercial results, building practical strategies around SEO, paid advertising, conversion optimisation, and long-term growth.
Google Algorithm Updates: What Businesses Need to Know
If your website traffic has ever dropped overnight for no obvious reason, there is a good chance a Google update was behind it. Search rankings
Google Ads for Ecommerce: A Complete Strategy Guide
If you sell products online, chances are your customers are already searching for what you offer on Google right now. The question is whether they
SEO-Friendly Website Architecture: How to Build a Scalable Site
A website can look polished and still struggle in search. The problem is often the way pages are organised, connected, and presented to users and
B2B SEO Strategy: How to Map Content to Awareness, Evaluation and Pipeline
If you run marketing for a B2B company, you already know that buyers do not just see an ad and buy. They research. They compare.
Google Ads Quality Score: How to Improve It in 2026
If two advertisers are bidding on the same keyword and paying completely different prices per click, the gap usually comes down to one thing: their
What is Performance Max?: A Complete Guide to Smarter Google Ads Campaigns
Digital advertising is changing fast, and Google is leading that change with automation-driven campaign types. One of the most talked-about innovations today is what is