- Case Study
Diddikicks - Boosting SEO Visibility for the UK’s Leading Kids Football Academy
Date
2025
Client
Diddikicks
Industry
Sports & Education
Location
United Kingdom
Diddikicks, a well-loved football academy for children across the UK, faced a common challenge in local SEO: standing out in a highly competitive regional space. While their reputation on the field was unmatched, their online visibility wasn’t keeping up - especially when parents searched for local football classes or kids’ sports activities.
The Challenge
- Low brand visibility for non-branded search terms
- Inconsistent traffic across locations and time periods
- Lack of optimisation for geo-targeted keywords
- Missed opportunities on high-CTR local landing pages
Our Strategy & Execution
Smarketa focused on building local organic authority through technical enhancements, content expansion, and location-specific keyword targeting.
- Created and optimised local landing pages for each training area
- Mapped keywords around “football classes for kids” + [city/region]
- Improved technical SEO: site speed, mobile experience, structured data
- Added internal links from blogs to local pages to support rankings
- Implemented GSC monitoring to track CTR and average position by area
- Refreshed meta titles and descriptions with emotional hooks for parents
- Addressed CTR gaps on pages with high impressions but low clicks
Performance Overview
Conclusion
Diddikicks is now better positioned across key UK regions, benefiting from a scalable SEO foundation built on high-converting local content and targeted keyword strategy. As a result, more parents are discovering Diddikicks exactly when they’re searching for kids’ football opportunities near them.