- Case Study
DripIVTherapy’s 30-Day Turnaround: Smart Scaling in the Health Niche
Date
2025
Client
DripIVTherapy
Industry
eCommerce
Location
United States
DripIVTherapy, a fast-growing IV therapy brand, approached Smarketa to improve their paid advertising performance. While they had active ad campaigns, they were struggling with:
The Challenge
- High cost per conversion
- Under-optimised ad creatives
- Unclear conversion tracking
- Difficulty scaling campaigns across markets
Our Strategy & Execution
We took over campaign management and built a structured, ROI-driven strategy focused on Meta Ads:
- Conducted a full account audit across campaigns, audiences, and assets
- Set up advanced conversion tracking for both leads and purchases
- Re-segmented campaigns into eCommerce vs lead-focused flows
- Built new ad creatives focused on hydration, immunity, and wellness benefits
- Optimised copywriting to match local audience pain points and use cases
- A/B tested CTA variations, ad formats, and audience layers
- Reallocated budget based on cost-efficiency and value per conversion
- Added remarketing layers for site visitors and video viewers
Performance Overview
Conclusion
DripIVTherapy now runs a profitable and scalable paid ads system across Meta platforms, combining performance marketing with health-focused messaging. By separating lead generation and product campaigns, we improved clarity and return – helping the brand grow sustainably in a niche where trust and efficiency matter most.