Mamaya Health: Steady SEO Growth in the Competitive Wellness Space

Date

2025

Client

Mamaya Health

Industry

Health & Wellness

Location

United States

Mamaya Health, a U.S.-based wellness brand, partnered with us to grow their organic visibility in a competitive health niche. Their goal was to establish a consistent organic presence and begin driving qualified search traffic without relying heavily on paid ads.

The Challenge

Brand had low initial visibility across health-related search queries.
No established content structure targeting high-intent wellness keywords.
Limited SEO traction despite a visually appealing and informative website.
No ongoing link-building or outreach efforts.
Low CTR and unoptimised meta titles/descriptions across key pages.
Organic clicks were inconsistent and unpredictable over time.

Our Strategy & Execution

To achieve this, we implemented a full-stack SEO growth approach:

Conducted deep keyword research focused on long-tail intent keywords in the wellness space.
Built and optimised high-quality blog and service content with SEO-rich meta data.
Created internal linking structures to push link equity to key conversion pages.
Executed ongoing technical SEO improvements (page speed, indexing, core web vitals).
Established foundational backlinks from relevant health and lifestyle sources.

Performance Overview

Conclusion

Over the course of 12 months, Mamaya Health experienced a steady rise in organic performance-moving from limited visibility to earning over 10,900 organic clicks and 230,000 impressions across the US market. By addressing key technical SEO gaps, optimising content structure, and boosting topical relevance in the health and wellness space, we laid the groundwork for sustainable growth.

The improvements in CTR and position, combined with ongoing momentum, put Mamaya Health on a clear path toward even greater authority, trust, and lead generation through organic search.