Google Ads Budget Planner

📊 Set Your Goals

Monthly Revenue Goal

How much revenue do you want to generate per month? ($)

Target ROAS

Your desired Return on Ad Spend (e.g., 4 = $4 revenue per $1 spent)

Average Order Value (AOV)

Average dollar amount per order ($)

Expected Conversion Rate

Percentage of clicks that become orders (%) - Industry avg: 2-3%

Expected Cost Per Click (CPC)

Average cost per click ($) - Will auto-calculate if left blank

📈 Your Budget Plan

💰 Monthly Ad Budget

Recommended monthly Google Ads spend

🎯 Orders Needed

Number of orders needed monthly

👥 Clicks Needed

Estimated clicks required monthly

Google Ads Budget Planning Guide

🔍 Setting Realistic ROAS Targets

Conservative: 3:1 to 4:1 ROAS
Moderate: 4:1 to 6:1 ROAS
Aggressive: 6:1+ ROAS

Start conservative and optimize upward. Factor in your profit margins when setting targets.

📱 Industry Benchmarks

Average CPC: $1-3
Conversion Rate: 2-3%
E-commerce ROAS: 4:1
Fashion: $0.50-1.50 CPC
Electronics: $1-2.50 CPC

⏰ Budget Timeline Tips

Week 1-2: Start with 50% of budget for testing
Week 3-4: Scale successful campaigns
Month 2+: Full budget with optimization

Allow 2-4 weeks for Google's algorithm to optimize.

🚀 Budget Optimization Tips

📌 Start with exact match keywords

🎨 Test multiple ad creatives

📈 Monitor Quality Score daily

💡 Use negative keywords aggressively